Final Marketing Plan: Creative Content

I have prepared and photographed my Cuban Stuffed Nachos. I used a Canon DSLR with a telephoto lens. I lit the shot using limo studio white lights. Preparation and plating took about 3 hours, but I am happy with the product. This creative content was able to identify with my interests in photography and culinary.

Week 10 EOC: Road Map to Success

Week 10 EOC: Road Map to Success

                Working on any project can be very time consuming and can take a toll of you physically and mentally, especially when you are dealing with a large workload. Just imagining all the work you have to do can turn you off to the idea of getting started. I know that for my marketing class I have a ton of assignments and a major project to get finished by next week. When I have a ton of work to do I like to break things down and kind of make a list of what I need to do and start with the easiest thing. I mean a start is a start and when you can get at least something completed it makes any more progress easier to move on to. Basically, here is a list of the top ten things I have to have complete and ready by next week for my final class. I have arranged the tasks from hardest to easiest, in my opinion.

1. Final marketing plan

2. Creative content

3. Phileas Fog adventure story

4. Swot analysis

5. Business mission statement

6. Quotes

7. Read textbook chapters

8. Missing EOC’s

9. Proper blog set up

10. Proper Twitter set up

                In order to achieve these goals I have already began brainstorming and drafting many segments of my final marketing plan and compiling a resource of quotes to choose from to support my research and plan. I have bought the ingredients to prepare the food and own all the equipment needed to complete my creative content photograph as well as record a radio commercial. My Phileas Fog story is in the works right now. I am caught up on most of my EOC’s and only have 2 chapters left of the book to read. My blog is set up almost perfect and I have all of the tweets that I need for the class but just need to have my profile set up properly. In all honesty I was kind of worried about how I was going to handle my work this week and the beginning of my post, but now, I feel pretty confident about how I am going to complete everything.

Week 9 EOC: My Creative Content

Week 9 EOC: My Creative Content

                Nothing draws people to good food like good looking food. Everybody can understand that a first impression, or first “image” is everything. This concept becomes extremely relevant when discussing restaurant and food type products. Most businesses try to provide enough customer satisfaction so after you come through the door needing something, you keep coming back. When it comes to food, a picture can be the way of getting a customer to show up that first time. A good representation of your product can take you a long way. For example, take the fast food giant McDonalds. Advertisement after advertisement McDonalds manages to release outstanding visual representations of their food and we all know that McDonalds does NOT taste or look how it does in the commercial, but we keep going back.

                For this project I will be preparing a serving of my Cuban Stuffed Nachos and trying to accomplish a professional, quality looking picture of my food. I will be using my home oven and ingredients to prepare my dish as best I can. For the photograph itself I will be using a Canon Sl1 DSLR camera with a wide angle and/or telephoto lens. (depending on which I prefer) The image will be lit in front of a green or white screen using Limo studio lighting equipment, or if quality can be improved, the food will be photographed in one of the light boxes at school. I will use Photoshop to edit and help correct and bring my final photograph to the quality I am seeking.

                For this project I am also considering, but not completely committed to creating a radio commercial for Phileas Fog’s Cuban Stuffed Nachos. The commercial will run either 15 seconds or 30 seconds long. I will record voice of the commercial using an akg 420 multi pattern condenser microphone. The signal will be processed by a Scarlett 2i2 audio interface into the software, Pro Tools, where the commercial will be edited to perfection. I will compose/perform a live Spanish classical guitar piece as background music for the commercial as well to make it complete. Again, the radio commercial may not be definite. I may provide solely the picture if the commercial can’t be created, provide the commercial if the picture can’t be created, or provide both. I’d just like to make sure I have some viable options for my creative content.