Business Mission Statement

Final Marketing Plan: Business Mission Statement

            If we were to break marketing down to the basics you’d see that the basic reason for purchasing a product or service is based off a need of some kind. Companies and their products used to have to only to satisfy a markets needs and wants, but now the world expects a higher value for their dollar. People are driven by a “more for less” kind of attitude. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers.” (Pg 209). Marketers have to be able to understand people and interpret subtle messages from the public.  “To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want” (Pg 101).

 Businesses of all kinds have to find a way to represent what their mission or objective is as a company. What need are they trying to satisfy or what purpose are they serve shows what the company to working towards in their future. It is important for a mission statement to show a passion and understanding for the market and product, as well as identify with a customer’s wants and needs. Many mission statements identify with creating a satisfactory experience for the customers and the company’s willingness to do so. “Taking good care of customers starts with a deep-down, customer-focused culture.” (Pg, 4) Now a day customers want to always get the best value for their money and value can come in many ways. As customer service, an amazing product, a great price, and many more. Company decisions regarding several different important issues can affect the way the public views the business and their moral values. A mission statement should never be in conflict with a company’s future decisions or plans. “Marketers should carefully consider public policy issues and regulations regarding acquiring or dropping products, patent protection, product quality and safety, and product warranties.” (Pg 264). A well-crafted mission statement can prove a company’s objectives and passion to accomplish them while inciting the customer’s interest.

To put it simply, “an organization exists to accomplish something, and this purpose should be clearly stated.” (Pg 39) I have created a business statement that I believe reflects the goals and ethical strategy of Phileas Fogg and identifies with the necessity of creating a customer focused mission.

“The customer can rely on us to competently simplify unique cuisine as well as endeavor to interactively create an excellent customer service driven environment.”