Objectives

Final Marketing Plan: Objectives

            It is important that a company lay out its goals/objectives and their motivation to accomplish them. In doing so it is important that they understand what their strengths are in order to “find ways in which the company can best use its strengths to take advantage of attractive opportunities in the environment” (pg 43). The main goal of Phileas Fogg is to instill an experience resembling the authenticity and culture from somewhere around the world through a designer snack. With Cuban Stuffed Nachos Phileas Fogg aims to invest in a strong customer experience and bring together people at restaurants and bars with a dining experience they could share together without any feelings of bad manners or remorse. Phileas Fogg also strives to provide the best service and highest quality, fresh, and authentic ingredients in their designer meals. We will create customer value through strong relationships with our channels as well as with our customers. A well-known marketing quote goes “It’s how we gain a renewed relationship with consumers who have less inclination to listen to [companies with whom] they do not have strong and valued relationships.” (Pg 4). Phileas Fogg will always pursue our long lasting customer relationships and valued experience of our snacks.