Distribution

Final Marketing Plan: Distribution

            Many companies struggle if they do not have a proper plan in place to distribute their products and goods. You need to know how you are going to get the food from where it is produced to the restaurants you supply and then to their customers without any lost quality or product. You can’t just trust anyone to sell your product though. “Between intensive and exclusive distribution lies selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products.” (Pg 324). By utilizing selective distribution Phileas Fogg will be able to work closely and form strong relationships with the companies that sell our product in order to ensure the highest possible customer satisfaction. If a company isn’t handling our product well enough we will be able to cut them off before we come to a loss. It will be important that “when selecting intermediaries, the company should determine what characteristics distinguish the better ones.” (Pg 325). Our company will only provide our products where the resellers work as hard as we do to ensure the highest quality and customer satisfaction through the practice of selective distribution.