Final
Marketing Plan: Price
“Price is the sum
of all the values that customers give up in order to gain the benefits of
having or using a product or service.” (Pg 275). Cuban Stuffed Nachos
are planned to be sold at a set price of $6.99 for a regular bag of containing
around 35 stuffed nachos, or a serving for about 3 people, to the restaurants
we supply. We suggest that restaurants serve that same portion as a share-able
appetizer. We also suggest the idea that they could be sold as an add on to a
meal or drink as a side. Maybe to be included in a platter with other foods
because they aren’t messy. Also because they come in decent sized pieces,
restaurants may be able to sell them in the same fashion some places sell
wings; a different price for a different set amount of pieces. Bulk orders of
bags of nachos will be offered at discounted prices
relating to the amount of the order.
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