Final
Marketing Plan: Pitch
Businesses have to get that in
2016 you can’t just have a product and sell it. “Today,
marketing must be understood not in the old sense of making a sale— ‘telling
and selling’—but in the new sense of satisfying
customer needs.” (Pg. 5). Your product has to offer value, or an experience
worth something to somebody. Cuban Stuffed Nachos create an enjoyable exotic ambience
that bring together friends and lovers. These delicious, deep friend crisps
combine an authentic Cuban recipe with a favorite American style of gourmet
cooking. Best washed down with a beer with your buddies or shared with a drink
at a bar with a significant other.
Cuban
Stuffed Nachos look and taste exactly as it sounds. This designer snack would
be made by taking cheese and other Cuban ingredients and sealing them into
small chip sized bites with a batter mixed with spicy crushed chips and then
deep frying them. They would be served in a decent sized bowl (size most likely
decided by restaurant) with a side of sauce to be dipped into. They would work
great as an appetizer or work well with other foods in a sampler dish because
they are easy to share. For bars and clubs, the stuffed nachos could be offered
as a small snack to share for customers. The benefit of having stuffed nachos
is that people would be able to eat nachos in public without the hassle of
creating a mess on their plate, their hands, and possibly themselves. This way
of serving nachos would be a way of refining and rebranding a classic meal into
something of a higher quality and taste. A way to turn a common meal shared on
the couch into a gourmet dish to be served at restaurants and bars.
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