Target Market Strategy

Final Marketing Plan: Target Market Strategy

            This part of a marketing plan can be the most challenging for many companies. “Most companies have moved away from mass marketing and toward target marketing—identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.” (Pg 174). Who exactly are we selling are product to, and how are we going to make them want it? Selecting the proper demographic can mean everything to your product, I mean imagine if they opened up a water park in Siberia. Demographics are labeled as “the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.” (Pg  71) I aim to identify with a younger demographic of people. I would wish to launch Cuban Stuffed Nachos as a bar/ club food that friends would be able to share and enjoy together. The nachos could be plated a nice way and served with a side of sauce allowing for optimal look, refinery, and sharing capability.

            “Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort.” (Pg 137). In order to target this type of demographic Cuban Stuffed Nachos will be advertised in a bar/restaurant type setting with kids around the age of 21 enjoying the food and a nice night out. Before serving, the nachos will be stored in a container with an illustration of the origin of the food as well as a story of Phileas Fogg’s adventure in Cuba, so an enticing advert of a Cuban paradise. “People vary in their emphasis on serving themselves versus serving others. Some people seek personal pleasure, wanting fun, change, and escape” (Pg 89). This kind of advertisement will identify with the younger demographics’ want to travel and want to see the world combined with the idea that eating this food will make them feel as if they were living a Cuban paradise.

            My hope is that men will be willing to buy this food as a simple appetizer to share with friends or for a small snack at the bar or club to share with a woman. Nothing goes better with an alcoholic drink than heavy amounts of salt encouraging more thirst and the likely fact that a customer will spend more time and money at your place of business.