SWOT Analysis

Final Marketing Plan: SWOT Analysis

            When creating a product or service there are several aspects of your product which need the utmost attention. Companies need to take time in deciding what their strengths are in order to take advantage of the opportunities that may come their way. A business has to analyze the weaknesses as well as the threats that may face them as well. The weakest links need to be identified and fixed, and the threats need to be targeted and shut down. If a company can identify a possible threat, then there is more chance any issue can be avoided and then the company can focus more attention on their strengths and being successful. A strength Phileas Fogg has is knowing that “cultural factors exert a broad and deep influence on consumer behavior”. (Pg 137).

            Cuban Stuffed Nachos and Phileas Fogg’s strengths include offering a valuable experience, brand reputation, media reputation, high brand loyalty, distribution, cleanliness, designer gourmet food quality, culturally friendly, resources and resource areas, and the fact that consumers are drawn towards savory snacks and love to indulge in the delicious broad range of flavors that are loved and easily achievable.

            Phileas Fogg knows that “the marketer’s job does not end when the product is bought.” (Pg 153) We will always follow up on our products and with our suppliers to ensure that customers and everyone involved in the chain of making the food to delivering it is happy.

            Cuban Stuffed Nachos and Phileas Fogg’s weaknesses include an over-reliance on marketing innovations, low variety of dessert like snacks, slightly more expensive than other snacks, and low variety of healthy options.

Cuban Stuffed Nachos and Phileas Fogg’s opportunities include the exposure and demand for exotic experiences and cuisines, an innovation of a snack, chance to expand selectively into other channels, and forming long lasting relationships with supply chains.

Cuban Stuffed Nachos and Phileas Fogg’s threats include that there are already many competitors in the market, an increasing focus on health, competitor’s prices, brands may introduce new variants of my snack, and world events causing issues getting authentic ingredients.