Monday, May 23, 2016

Product

Final Marketing Plan: Product
            The most important and constantly perfected part of any corporation that offers services or goods is obviously the product or good itself. What is a product? What is Phileas Fogg’s product? “We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.” (Pg 208). The product must be able to retain a value as well as provide an experience that will help a customer return.

            Cuban Stuffed Nachos will be a perfect restaurant/bar snack or appetizer. They are easy to share and will not leave a mess behind or make your hands dirty. The product will basically be composed of a small bite sized chip filled with all the elements of a nacho platter. Cheese, spices and other delicious ingredients. Portion size and price can be decided by the restaurant themselves when offered to customers. 

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