Promotion

Final Marketing Plan: Promotion

            How are we going to get people to want the product? What steps can we take to ensure that people will be seeking out the stuffed nachos. “Consumers usually face a broad array of products and services that might satisfy a given need. How do they choose among these many market offerings?” (pg 7). It is important as well that we acknowledge that there is competition in the bar snack food market. Phileas Fogg boasts the position of having access to the highest quality ingredients from around the world to be offered at your local bar for cheap price. These dishes have been simplified and refined into a designer cuisine suitable for luxurious events and locations. Cuban Stuffed Nachos will be promoted as a great, easy to share bar snack or appetizer with a little exotic flavor to help enhance the experience and conversation. 

"Retailers are always searching for new marketing strategies to attract and hold customers.” Pg 352). Phileas Fogg will always be deeply involved with their customers and their opinions and interests in the product in order to always adapt and reflect a steady position in marketing trends.